AUC Opens Applications for New AI for Marketers Program

The American University in Cairo is taking applications for a new certificate program aimed at marketing professionals who want structured training in applying artificial intelligence to their work. Called "AI for Marketers," the course runs through AUC's Onsi Sawiris School of Business and combines live-online sessions with on-campus components.

Key dates

Applications close on 20 September 2026, and the program itself begins on 17 October 2026. The blended format is designed to accommodate working professionals who cannot commit to a fully in-person schedule but still want direct interaction with instructors and peers.

What the curriculum covers

The program is built around the full marketing lifecycle rather than a single AI use case. Participants will work on analyzing customer data, automating marketing workflows, and building AI-assisted content and advertising strategies.

A dedicated module addresses the ethical limits of using AI in marketing, a topic that has become increasingly relevant as brands lean on generative tools for copy, imagery, and campaign targeting. Including it alongside the technical modules suggests the program is positioning AI literacy and responsible use as complementary skills rather than separate concerns.

Who it's for

The course targets marketing professionals looking to modernize their skill set with practical, applied AI training rather than theoretical coursework. Given the blended delivery model, it appears aimed at mid-career practitioners balancing full-time roles with continuing education.

How to apply

Prospective participants can find full details and the application form through AUC's program page, with the application window closing on 20 September 2026 ahead of the 17 October start date. No pricing or tuition figures were disclosed in the available program materials.